One very important component of magazine publishing is circulation. It is probably just as important as your magazine itself. After giving so much of your time and energy coming up with concepts and finally choosing the one that you think will do your wonders then you of course proceed to promoting your magazine. You think you have the dream team of a marketing and publicity committee.
Their plans and grandiose and the initial implementation seem to point in the direction of a popularity explosion. Soon your magazine will be known everywhere but wait, are your magazines out on the stands already? Will your target consumers be able to buy it anytime and anywhere they can think of purchasing it? These are questions that can be addressed by your circulation department, a team which should be just as brilliant as your other teams.
When you launch a magazine, it is very important that you have very good circulation managers who are great at determining the best circulation points and as well as great in teaming up with circulation partners. Let us start off with circulation points. Your research and other important details behind the forming of the magazine will be very important to the circulation team.
Your target market’s hobbies and interests in short their psychographics and demographics will play a major role in ticking off which places should be considered as circulation points. Identifying these areas is crucial as an initial step. The next steps will be determinant of the decisions made from there.