Monday, November 9, 2015

Color Coordinated Business Branding (part 1 of 2)

Image is a vital factor in any business branding effort. Color is part of the process of building an image. If you might notice, several top businesses are recognized by their distinct colors. Therefore, you need to realize the potential impact that carefully choosing the color to use as part of your brand strategy will help establish your company's image amongst consumers.

Importance of Color

Although it might seem trivial, color affects the memory recall of consumers on your product or company overall. When they think of a certain color similar to the ones used by your company brand, then they will easily associate that color with your product. The presence of color will then stimulate one's senses and sending message signals without having to initiate a communicative pattern.

Now that you know the role that color plays in your brand strategy, the next big dilemma is choosing the color to use. However, even this one shouldn't be as difficult provided that you have clearly set out the guidelines and vision you have for the company. Once you have chosen the color, you must then use that in all of your business promotional materials to further enhance the prominence of the color in association with your company and its products or services.

Each color have its universal meaning that you must take into account before using them in your business branding efforts. Here are basic colors to consider:


The color blue, universally speaking, is a well-liked color. It exudes a feeling of trustworthy, responsibility, and security. That is why blue is also commonly used in the business industry because it is not only pleasant to look at, but it exudes a positive vibe as it is a color associated with the sea and sky. The message of stability conveyed by the use of this color builds up trust among individuals working within an institution.

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